Wednesday, November 22, 2017

Archived Newsletters

AGL Marketing Limited edits and publishes newsletters, journals, and feature articles in magazines. Following are the publications that are produced by Grant lee. or regularly publish articles by Grant Lee. Links are provided to archived publications.

Newsletters

Marketing Canada (e-journal of the Canadian Institute of Marketing) -  A. Grant Lee, editor and writer.

Concrete Pipe News (magazine of the American Concrete Pipe Association) - A. Grant Lee, editor and writer

The Rebar Standard (e-newsletter of Salit Specialty Rebar - A. Grant lee, editor and writer  

Feature Articles

A. Grant Lee is a technical writer whose work has been published under his byline or ghost-written for clients in numerous publications in Canada and the U.S.A. since 1980. Below is a selection of industry magazines and association newsletters that have published articles that he has written, ghost-written, or edited.
Industry Publications:
Environmental Science & Engineering

Using new precast concrete products for
stormwater management


Engineered structural wire mesh is a
vital component of accelerated precast
construction


Ontario Professional Surveyor

Public awareness helps people
make informed choices






Concrete Plant International








Marketing Canada

An essay on marketing strategy and tactics
learned from battles past and master warriors

Concrete Pipe News

Century concrete pipe does exist




 

Creative

These are a selection of advertisements and public awareness products that were created from the strategic planning and conceptual work of Grant Lee.

  The ad was created in the mid
1990s to begin an industry
awareness of the durability
of concrete pipe.
Click on the image to view the 
creative.
  The ad was created for
the Ontario Concrete Pipe
Association. 
       
  The ad was created in the mid
1990s to begin an industry
awareness of the durability
of concrete pipe.
Click on the image to view the 
creative.

  The ad was created for
the Ontario Concrete Pipe
Association.
       
  The ad was created in the late
1990s to remind readers about
the durability of concrete pipe
in a fun and different way. The
tactic was to create anticipation
for the next series of ads and to 
marginalize the traditional ads of
competitive products.
Click on the image to view the 
creative.

  The ad was created for
the Ontario Concrete Pipe
Association.
       
  The ad was created in the late
1990s to remind readers about 
the durability of concrete pipe 
in a fun and different way. The 
tactic was to create anticipation
for the next series of ads and to 
marginalize the traditional ads of
competitive products.
Click on the image to view the 
creative.

  The ad was created for
the Ontario Concrete Pipe
Association.
       
  The ad was created in the late
1990s to remind readers about 
the durability of concrete pipe 
in a fun and different way. The 
tactic was to create anticipation
for the next series of ads and to 
marginalize the traditional ads of
competitive products.
Click on the image to view the 
creative.

  The ad was created for
the Ontario Concrete Pipe
Association.
       
  The ad was created in the late
1990s to remind readers about 
the durability of concrete pipe 
in a fun and different way. The 
tactic was to create anticipation
for the next series of ads and to 
marginalize the traditional ads of
competitive products.
Click on the image to view the 
creative.

  The ad was created for
the Ontario Concrete Pipe
Association.
       

The ad was created in the late
1990s to remind readers about 
the durability of concrete pipe 
in a fun and different way. The 
tactic was to create anticipation
for the next series of ads and to 
marginalize the traditional ads of
competitive products.
Click on the image to view the 
creative.

  The ad was created for
the Ontario Concrete Pipe
Association.

       

The graphic was created in the mid
2000s to introduce the term geomatics
in association with the profession
of land surveying. The creative was 
used sparingly.
Click on the image to view the 
creative.


  The ad was created for
the Association of Ontario Land
Surveyors.

       

The graphic was created in the late
2010s for use as a roll up display
and for a general ad promoting the
impact of professional surveyors on
Ontario society.
Click on the image to view the 
creative.


  The ad was created for
the Association of Ontario Land 
Surveyors.

       

The graphic was created in 2010
to attract the interest of secondary
school students (grades 11 and 12)
in a career in geomatics/surveying. It
is a lenticular (3-D) product that was
used as a poster. A 2-D poster of the
third layer was created for handouts
at career fairs. The lenticular poster
demonstrated the inherent technology
of the modern geomatics professional.
Click on the image to view the 
creative.


  The ad was created for
the Association of Ontario Land 
Surveyors.
       
  The ad was created to remind
design teams, real estate
representatives and the
general public to retain the services
of professional surveyors. Click on
the image to see the creative.


  The ad was created for the
Association of Ontario Land
Surveyors in 2013
       

The graphic was created around 2005 
for advertising in industry publications.
A series of sports ads tied to masks, and
nets in tough sports to promote the use of
pre-assembled reinforcement for precast
concrete products. Thegraphics were never
used. Click on the image to view the 
creative.


  The ad was created for
StelCrete Industries.

  This brochure was created in January 2014
for StelCrete Industries through a strategic
partnership between AGL Marketing and
Communication Associates. Click on the
image to view the design and content.
  The product and services
promotion brochure was
created for StelCrete
Industries
       

The ad was created in 2016 in partnership
with Communication Associates and Studio
Fourteen, both Georgetown Ontario
marketing companies who partnered with
AGL Marketing and others to form CA+14.
  The ad was created for a
one-year media campaign through
2016 and 2017 focused on
Ontario land surveying
businesses