Brand audits for MSMEs: Why and How?
Gaining work by proposal competition can be a zero-sum game
Information communication technology (ICT) tools for mall enterprises – applied marketing tactics
Value for service begins with credentialed marketers
The CA14 connection
A well-maintained database is critical to the success of any email marketing campaign.
Location north of the tree line and inside the Arctic Circle presents a most challenging barrier for a small business. Furthermore, qiviut is a rare fibre that forms qiviut yarn. This is a marketing case study about place and price.
If marketers wish to help micro, small and medium-size enterprises (MSMEs) make offers to baby boomers, the offers must help boomers leave their stamp.
The case of the longest detail describes a tactic that helped replenish the ranks of an air cadet squadron annually.
Discover how building networks online can be accomplished with basic equipment and skills.
By studying the tactics of the world’s most successful generals, marketers can develop aggressive tactics of their own to grow a business in a mature marketplace at the expense of a competitor.